How to Develop a Salon App like Fresha?

Want to enter the salon app industry?

Yes, there is a cut-throat competition in the industry, still you can cover the bridge between target users and their needs by evaluating how top apps like Fresha do. 

Interested to develop a salon app like Fresha?

All you need is the right expertise and guidelines. Well, you have arrived at the right place. 

Here we will discuss the app, reasons for creating it, features, steps, and much more. 

It’s time to cover them all one after the other. 

All About Fresha App: A Comprehensive Booking Platform

Let’s begin by understanding well about the Salon app like Fresha. 

Fresha app is a platform that is designed for the beauty, wellness, offering services, and is related to the self-care industry, offering services for both customers and businesses. 

The app is the simplest and most relatable way to book salon, beauty, hair, health and wellness appointments nearby for the users. 

For the businesses, it is an all-in-one platform for streamlining the operations, comprising appointment management, client engagement, and payments, that helps them to grow their businesses.

With the help of the Fresha app, users can book unforgettable beauty and wellness experiences through mobile apps. It is the world’s leading marketplace platform for beauty and wellness services. 

The app helps to manage the appointments, streamline payments, and enhance client experiences. 

Want to know more about Fresha’s market?

Let’s learn it all in the given section. 

Fresha's Market and Related Statistics

Want to learn more about the Fresha app?

When you enter an industry like a salon, it's essential to evaluate “how to start a salon business.”

However, even before this, you should know what’s going on in this competitive market. 

Here’s a brief about salon market statistics that you can learn and use. 

• • The beauty and personal care market worldwide is projected to generate a revenue of US $677.19 billion in the year 2025.
  • This market is expected to witness an annual growth rate of 3.4% from the year 2025 to 2030. 
  •  In the current era, the Fresha app is used by over 450,000 experts in 20+ countries. Additionally, it generated $22.3 million in revenue and experienced a 20.2% year-on-year growth, supported by $317.5 million in funding. 
  • The Fresha app has partnered with 120,000+ businesses. Additionally, it has processed over 1 billion + appointments. 
  • Fresha is a part of the $164 billion global spa and beauty salon market that is projected to reach $226 billion by the year 2030. 

After learning about the growth of salon apps like Fresha, are you ready to create a similar app? 

Well, you can connect with the mobile app development company in Denver to convert your dream app into reality for launching the app. 

Before that, let’s evaluate certain reasons to do so in the section stated below. 

Why Develop A Salon App like Fresha?

Confused about why develop a salon app like Fresha?

Well, ever thought what if the top salon apps think the same, before proceeding with the development process?

They won’t be able to reach the key apps, right?

Here, we have discussed in detail “why your business needs a salon app?”. Shall we proceed?

1. Large Market Opportunity

The beauty and wellness industry is a massive market and is further projected to reach $226 billion by the year 2030. 

This growing market of beauty and salon apps can create an opportunity for you to earn a great amount of revenue from an app like Fresha. 

2. User Engagement

The salon app like Fresha has a significant user base. With its engaging platform, it helps the users manage appointments, integrate payments, and provide various marketing tools, all while keeping the platform free of subscription fees. 

Thus, to enhance user engagement, you should create a salon app like Fresha. This app will provide a platform for users to book appointments. 

3. Brand Value

Creating a salon app like Fresha can help you build the complete brand value by enhancing the customer experience, boosting revenue, and enhancing customer retention via convenient booking, as well as loyalty programs. 

With a salon app like Fresha, you can provide convenience to the users for easily browsing the services, comparing the prices, and booking appointments. 

4. Offers Personalization

Creating a salon app like Fresha, you can provide personalization to the users. You can personalize an app experience, collect data about users, and segment them based on that data. Additionally, you can deliver personalized content. 

This will improve your connection with the targeted users and will help you to enhance the brand reputation in the competitive market. 

5. Offers Competitive Advantage

A salon app can help you to offer and create a competitive advantage through expanding the business and providing options to people in other regions. 

This will help you to avail a competitive advantage through streamlining operations, enhancing customer experience, and expanding marketing reach. 

6. Leverage Mobile Devices

Building an app like Fresha can help you leverage mobile devices. It will assist you in connecting with a larger audience base. 

Additionally, you can provide an option to the users to successfully provide data insights and provide them an option to access the salon app like Fresha through diverse devices. 

These were the reasons to consider while creating an app like Fresha. 

Now, let’s consider the following section defining the features to include in an app like Fresha. 

Features to Include in an App Like Fresha

What are the features to consider while building an app like Fresha?

Here is the list of salon app features that you might include. 

► Appointment Booking

This is the basic feature that will help users to easily schedule appointments as a primary service of your app. It is for booking an appointment and is a primary service for any app. 

► Integrated Payment System

There should be an integrated payment system that combines payment processing with other systems like ERP or POS, streamlining the transactions and data. 

► Analytics and Reporting 

Performance analytics and reporting can help you gain valuable insights within your salon software via detailed reports. 

► Availability Calendar

This calendar is all about defining the appointment reminders via calendar producing dms, texts, and emails. It will help the users to seek vacant spots and then book an appointment for the date. 

► Inventory Management

This feature is important for salon businesses to evaluate the inventory options. It is an engaging system that helps to keep a check on the tools and beauty products. 

► Service Listing

The goal of your salon service is to minimize stress factors among the clients through providing them with an option of service listing on the salon platform. 

► Loyalty Programs

You can include loyalty programs in the app to engage users in the long run. The loyalty programs are all about connecting you to the customers and enhancing the brand’s goodwill. 

► Set Reminders

With the help of an app, you can allow users to set reminders for the appointments booked over the platform. This will even help the users arrive at the salon on time.

► Push Notifications

Push notifications are an important feature that helps to send real-time messages from an app or website to a user’s device, even when the website isn’t actively used. 

► Social Media Integration

Social media integration allows users to share their bookings with their friends and relatives. It comprises sharing links, images, videos, or other content with friends. 

These were certain features that you can include while creating your customized app, like Fresha. 

Are you ready to make an app like Fresha?

Let’s switch to the following section. 

How to Create An App Like Fresha?

What is the right procedure to build an app like Fresha?

To build a salon app, you should consider significant steps. 

Here is a series of steps to follow. 

Step 1: Conduct a Market Analysis

Are you ready to proceed with market evaluation?

Well, when you enter an industry, it's essential to define your target audience, analyze competition, understand the key salon app trends, evaluate the current market size, along with growth potential, as well as analyze the costs and pricing behavior. 

This is an essential step to identify what is happening in the current environment. Later, you can adopt the current trend with a thorough qualitative and quantitative assessment of the current market. Under this step, you can also evaluate your idea's value in this competitive market. 

Step 2: Create an MVP

Now, it's time to build a minimum viable product (MVP), which should include all the essential features required to launch the app. 

These features should be sufficient for helping the early adopters to decide whether the app is effective as per the growing demands of the users in the market or not. 

This version of your app will help you decide whether it can have a competitive edge and can address the issues of niche audiences or not. 

Step 3: Select App Features

Here, you should add prominent features to your app and select a feature selection method to reach the target audience. 

While selecting the features, you should consider the aim of your project. Features are the mirror of your app; thus, it's important that these can serve and address the issues of users. 

It's important to use the correlation matrices for identifying the highly correlated features or mutual information that will help you to reach the potential users. 

Step 4: Create UI/UX

You should be able to select the core salon app design by identifying the present trend in the competitive market. 

The UI/UX is all about combining the user experience design that focuses on the user’s overall experience. It's all about creating the infrastructure of your app and visualizing the app. 

Here, you should proceed with wireframing and creating a prototype for your dream app. In this step, you can select the color, theme, and design intuitive for your salon app like Fresha. 

Step 5: Select Core Functionality 

It's essential to select the core functions for your app. These functions are related to choosing the backend technologies. 

The salon app tech stack should be specific to serve the growing needs of your app and provide flexibility for the same. 

You should select the latest technologies to serve your end users effectively. In this section, you should define the platforms you can launch the app. Hire Android app developers and iOS app developers accordingly. 

Step 6: Mobile App Testing

Mobile app testing is an important process of development. It is all about identifying potential bugs and errors to meet the technical requirements of the app. 

There are different types of testing that you can proceed with, such as functional testing, usability testing, performance testing, localization testing, and security testing. 

When it comes to creating an app like Fresha, you should test all the features and their functionality. It's important to optimize the app and provide effective solutions to potential users. 

Step 7: Deployment, Launch, and Maintenance

It's important to deploy the app over selected platforms and then launch it on the pre-defined date. You should download the app from the Apple store or the Play Store and follow all the specified guidelines. 

Now, it's time to proceed with mobile app maintenance services. It is an ongoing task helpful to ensure an app’s functionality, performance, and user experience. 

For salon app maintenance, you can focus on bug fixing, issue resolution, performance optimization, security updates, feature updates, and many other attributes. 

These were some of the steps that you should follow when it comes to creating an app like Fresha. Now, let's proceed with the cost to develop an app like Fresha in the following section. 

What’s the Cost to Build an App like Fresha?

How much does it cost to build an app like Fresha?

The cost to create a salon app like Fresha can vary from $15,000 to $100,000, depending on the type of app, project aim, features, platforms, backend infrastructure, and complexity of the platform. Third-party integrations, and the team of developers. 

You can interpret the mobile app development cost by analyzing the updates, bug fixes, and discussing your project aim with the company. 

Here is the table stating the factors impacting the cost to create an app like Fresha. Let’s evaluate it together. 

Apart from the cost, another specific determinant that impacts here is the timeline. Let’s explore it more widely in the section below. 

How Long Does It Take to Develop an App Like Fresha?

It's important to explore the timeline under which your app can be developed. 

Let’s find out in the table below. 

Thus, the timeline here can vary from 14 weeks to 29 weeks. This time can vary depending on factors such as the skills of developers, the location of the developers, and the complexity of the app. 

You can hire dedicated developers to learn more about the timeline to create your customized salon app. 

Till now, we have discussed the development steps, along with features to include within it, reasons, and specified costs to invest in your customized app. 

Now, let's learn about the top monetization strategies that you can include within this app. 

Are you ready to discover it all below?

Monetization Strategies to Include in an App Like Fresha

What are the top monetization parameters to include while building your dream app?

Here is the list to explore “ how salon apps make money?”

1] Subscription Model 

One of the important models that you can consider is subscription, where you should offer tiered subscription packages that can vary depending on the dynamic pricing range. This range can vary according to the user’s preferences and the competitive landscape in the market. 

2] In-App Purchase Model

The in-app purchase model allows users to buy specific features that are useful for them while operating the app. Additionally, it might include digital goods, services, or content within the app. All you need to do is make them more engaging and attractive for potential users. 

3] In-App Advertising Model

The In-App Advertising model is all about connecting with various brands. Here you can connect with beauty product companies and may provide them with space to promote their products. The developers use this model successfully and actively to engage the users. 

4] Cross-Selling Model 

You can adopt this cross-selling model to help customers get salon-specialized products on the platform. It's also about suggesting additional products and services to the clients, relying on their existing purchases and preferences. 

5] Sponsorship and Partnership Model

When you build a salon app like Fresha, it's vital to opt for a monetization strategy that will offer a way to increase your brand’s visibility in this competitive era. For this model, you can create various sponsorship packages from basic logo placements to more comprehensive options. 

6] Data Monetization

You can opt for the data monetization option only when you have taken permission from the targeted users to use their data for money-making purposes. Under this strategy, you can explore multiple opportunities after taking consent from the users to use their data. 

These were the key monetization strategies to consider while building your dream app. 

Still confused about the app development procedure?

How Can JPLoft Help in Creating a Salon App like Fresha?

Searching for an experienced team of developers to create your app?

JPLoft is here to help. Our experts are ready to make a customized strategy for your app. We can create a diversified strategy for your business and tailor it to fit the requirements of your project. 

We are the leading Salon App Development Company, focused on delivering quality and honesty with your project. Our team will develop a complete strategy for your app and then deliver an engaging app as per your preferences. 

Conclusion

When you develop an app like Fresha, it creates a significant opportunity to grow in the booming beauty and wellness market. 

By understanding Fresha's success, implementing key features like seamless booking and integrated payments, and following a strategic development roadmap from market analysis to post-launch support, businesses can create a highly engaging and valuable platform. 

While costs and timelines vary, prioritizing user experience and leveraging expert development can lead to a robust app capable of attracting and retaining a large user base, ultimately capitalizing on this growing industry.