Why Online Astrology Startups Fail?

Everyone wants success!

But nobody thinks of failure as a part of it. Well, failure is indeed important to succeed as it helps people to know their faults and errors, which need to be improved. 

However, the question continues, “Why do online astrology startups fail?”

The reason can be many lack of user segmentation, poor UI, privacy concerns, etc. 

Let’s learn it all here. 

What Do the Stats say?

In the astrology world, where it's all about the cosmic energies, people love to find out bout their future, whether it's career, relationships, finance, or health. 

Here’s what you should know about current astrology market statistics to explore the landscape. 

• • The global astrology market size was valued at $12.8 billion in the year 2021, which is projected to reach $22.8 billion by the year 2031, growing at a CAGR of 5.7% from he year 2022 to 2031.
  • The market size of the astrology industry was valued at $12.8 billion in the year 2021, which is further estimated to reach $22.8 billion by the year 2031, that is growing at a CAGR of 5.7% from the year 2022 to 2031. 
  • The complete astrology market size is valued at USD 3 billion in the year 2024, which is further expected to reach USD 9 billion by the year 2030.
  • In the year 2021, the global revenues of mobile astrological and horoscope apps amounted to approximately. wo billion U.S dollars. By the year 2031, the size of the global meditation apps market is expected to surpass 19 billion U.S dollars. 
    

These were some of the stats to follow when you begin to create an astrology app in this devastating market. 

But what if the astrology app fails? It will be like a nightmare, right?

Relax! We are not scaring you, although helping you to find the ways due to which the astrology apps startups fail. 

Let’s discover it all in the following section. 

Reasons Behind Astrology App Startup Failures

Why do online astrology startups fail?

When one starts an online astrology business, there is a hope to succeed along with the resources, efforts, tech, and vision. Still, if it fails, such a situation breaks an entrepreneur. 

As the saying goes, 'The phoenix must burn to emerge.'"

But what if you know the reasons why your astrology startup can fail, or if it has already failed, and you are the one finding reasons behind it, then this section might be useful. 

1. Lack of Clear Vision

If the vision for creating your dream app is not clear, then it can generate an issue in serving the ideal users in this competitive industry. 

It may provide generic, inaccurate predictions, lacking credible astrological backing, and even failing to engage the users effectively. 

This can make your app weak and might result in poor user experience, and a lack of interactive features, leading to low engagement and retention, which ultimately leads to an app failure. 

2. Poor Interface and User Experience

A poor astrology app design can result in an app failure, through impacting user experience and ultimately leading to disengagement and abandonment. 

The cluttered, unorganized, or visually unappealing UI can make it very difficult for users to navigate and interact with the app. This can lead to frustration and a sense of the app being poorly made. 

Lack of an effective interface might result in difficult navigation because if the UI is not intuitive, the users may struggle to find what they need or mayn’t complete the tasks within the app. 

3. Privacy Concerns

The astrology apps store excessive personal data, which might result in rising concerns about security and privacy. This is a significant factor impacting people’s use of astrology apps. 

If the astrology app doesn’t provide data security guidance, it can affect the users' trust, who become hesitant to share personal data, including birthdates and locations, due to the potential for misuse. 

The privacy concerns do heavily impact the astrology startups and can even slow down the growth of your app. 

4. Inefficient Tech Stack

If the tech stack is not efficient, it can result in your app's failure. An astrology app tech stack that doesn’t suit your project’s requirements can further result in development delays. 

It might create operational and functionality errors in the app, and will impact the user’s opinion to use the app again for getting celestial updates. 

An inefficient tech stack will negatively impact the business by slowing down the performance, increasing costs, hindering the growth of the app, which can result in an astrology app.

5. Avoiding Users’ Preferences

If you avoid the users’ preferences, it can impact the purpose of building your app. It's important to restrict access to settings based on the user roles or permissions. 

Ignoring the users’ preferences in the astrology app refers to strategies that intentionally override or ignore the users' preferences in a system or application. 

Due to this, you will not be able to address the requirements of the potential users, which will automatically result in the astrology app's failure. 

6. Poorly Executed Astrology App Features

When you do not select the astrology app features based on the requirements of your app, then this might lead to failure. 

Failure of the feature to provide a high-quality astrology experience can even damage the app’s reputation and make it less appealing to users. 

The poorly selected features within an astrology app may lead to a negative user experience, decreased engagement, and ultimately, a less successful app. 

7. Generic and Inaccurate Predictions

When the astrology app provides generic and inaccurate predictions, it can result in the app's failure to serve the audience and their personalized issues. 

With the generalized predictions that might apply to all the users within a particular zodiac sign or numerological range, rather than personalized insights, it will lead to dissatisfaction and disillusionment with the app’s credibility. 

Additionally, there are astrology apps that fail to provide detailed explanations or interpretations to meet the user’s demand. This can result in astrology startup failures. 

8. Fails in Credible Astrology Backing

There can be situations where you might fail to demonstrate the scientific basis for your predictions. You might fail due to a lack of expert astrological knowledge.

Additionally, the users may be skeptical of the apps that rely on unsubstantiated claims or might fail to provide a clear explanation of the astrological principles behind their predictions. 

This is one of the major reasons that your astrological startup might fail, and you can even lose the existence of your astrology business in this competitive environment. 

9. No User Engagement or Retention Strategies

A lack of user engagement and retention strategies can result in an app’s failure, as it leads to high churn rates, low user base growth, and even a decline in app usage and revenue. 

The lack of engagement in the app can hamper user growth because it results in high churn rates, low user base growth, and ultimately leads to a decline in app usage and revenue. 

Additionally, if the users don’t find value in the app and are not engaged, then they are likely to uninstall it. This can be one of the reasons for the astrology app's failure. 

10. High Competition

When your app doesn’t stand out in the highly competitive market landscape, then it will be a failure in the astrology industry. 

You might fail in capturing the market share and in maintaining profitability. This lack of differentiation, flawed marketing, and inability to secure funding in a saturated market contribute to a higher failure rate. 

One of the reasons that you can identify here is the lack of astrology app maintenance, where you might forget to update the app according to the advanced technologies in the market. 

These were the reasons that you can analyze for astrology startup failure. 

If you are still bothered about how it practically takes place, then the given section can be your choice. 

Real Case Studies of Astrology App Failures

We understand that to believe in the reasons for “why astrology startups fail?” you need to evaluate the top case studies.

Let’s learn the actual, real astrology startup apps that have failed. 

1] Sanctuary (Earlier Version)

The earlier version of the sanctuary app, which was known for its astrology readings and psychic services, has faced criticism due to the lack of updated features and even potential privacy concerns. 

2] The Pattern (Earlier Version)

The previous version of the astrology app, like Pattern has faced a major backlash then, due to reasons such as inaccurate predictions, too much emphasis on the paid features, and even poor privacy features. 

3] Daily Horoscope

The daily horoscope app disappeared from the Play Store around 2022. It failed due to inaccurate UI, outdated predictions, and even due to the lack of marketing. This app has also been criticized due to privacy concerns. 

4] Zodiac Touch

The Zodiac Touch HS has failed as an astrology app, due to the broader issue of many astrology apps failing. These issues include generic and inaccurate predictions, privacy concerns, and even a lack of engagement strategies. 

These were some of the real astrology app failures that you should consider in this competitive landscape. 

Now, the question is how an astrology app startup can attain success in this environment. 

Let’s identify it in the section below. 

How To Gain Success in Online Astrology Startups?

We have discussed the failures of astrology apps, but what about the success?

You might be thinking about how you can attain success in this field. 

Well, to create an app like Co-Star, you should know how they are succeeding in this industry and retaining potential users. 

Let’s check out the following steps to achieve success in this field. 

► Build a Strong Online Presence

No! You cannot survive without marketing your app. This can become one of the crucial parts when you enter this competitive industry. 

► Offer Personalized Services

You should offer personalized services while creating your app. Additionally, it's essential to focus on the users’ demands and analyse them to provide what they seek. 

► Utilize Astrology-Based Business Tips

Including and implementing the astrology-based business tips is all about selecting the right business name and aligning it with the astrology expertise and target audience. 

► Continuous Improvement

You can succeed above your competitors when you enhance the features of the app continuously and find ways to improve the user experience, instead of paying more attention to astrology app monetization.

► Consider the Audience

Well, most of the astrology apps struggle when they neglect the audience. Hence, identifying the preferences of the actual users will help you get closer to your desired goal. 

► Handle Legal Compliance

Ignoring legal compliance can create a challenge for your astrology app. This can impact the construction of your app, and can put you in a difficult position to sustain. Thus, it's an important practice to be considered. 

If you are still confused about how you can skip astrology app startup failures, then connecting with a well-experienced development team can help. 

Connect with JPLoft: Manifest Your Astrology Startup Vision

Wondering about selecting the team of developers to create your dream app?

Well, JPLoft is here to help. Our team is ready to conduct an in-depth analysis of your app and then provide you with crucial insights on astrology. 

We are the leading Astrology App Development Company, focused on helping you with all the important guidance that your project needs. 

Our team is ready to provide you with all the important guidance helpful to lead and gain success in this industry. 

Conclusion

The online astrology market is expanding rapidly, yet many startups falter despite the immense potential.

This is often due to a lack of clear vision, poor UI/UX, critical privacy concerns, inefficient tech stacks, and neglect of user preferences. 

Generic content, inaccurate predictions, and a lack of credible astrological backing also erode user trust. Moreover, the absence of engagement strategies and intense market competition contribute significantly to failures. 

To succeed, aspiring astrology app entrepreneurs must focus on building a strong online presence, offering personalized services, continuous improvement, and robust legal compliance, all while genuinely understanding and serving their audience.