Astrology Market Statistics: The Share of Celestial Planets In the Market

Confused about what’s going on in the astrology market?

In this competitive landscape, it's essential to know and evaluate the changing needs of the users and the way they make use of astrology apps. This creates the need to analyse the astrology market statistics. 

Furthermore, it will help you identify the niche of your app and how you are going to engage the target audience. 

Do you know that the global astrology market is expected to reach USD 9 billion by the year 2030?

Let’s find out more stats about the astrology market, together. 

Key Astrology Market Statistics

Here, you will find a brief version of the 2025 astrology market stats. 

• • In the year 2021, the global revenues of the mobile astrological and horoscope apps amounted to approximately 2 billion U.S dollars. 
  • By the year 2031, the size of the global meditation apps market is expected to surpass 19 billion U.S dollars. 
  • The horoscope and astrology apps have experienced an increase in popularity since the global outbreak of the COVID-19 pandemic. 
  • The global astrology market size was valued at $12.8 billion in the year 2021, which is further projected to reach $22.8 billion by the year 2031, growing at a CAGR of 5.7% from the year 2022 to 2031. 
  • This market size was valued at around USD 3 billion in 2024, and is well projected to reach USD 9 billion by the year 2030. This market is estimated to grow at a CAGR of around 20% during the forecasted period. 
  • Additionally, the astrology market size was valued at $12.8 billion in the year 2021, which is estimated to reach $22.8 billion by the year 2031, growing at a CAGR of 5.7% from the year 2022 to 2031. 

The Global Astrology Market Stats to Follow

The global 2025 astrology market stats can help you determine what’s going on in the diversified market. 

It will help you enhance the overall astrology app by adding unique astrology app features that will help you address the user’s needs in this dynamic, competitive landscape.

To develop an astrology app, you should identify what your competitors are currently doing in the market. 

Let’s learn more about the global astrology market stats. 

• • The global astrology market was valued at $12.8 billion in the year 2021. It has witnessed valued growth and is projected to reach $22.8 billion by the year 2031. 
  • This astrology market is projected to reach USD 9 billion by the year 2030, along with a CAGR of 20%. 
  • With the global user base, the astrology app is estimated to reach around 6.8 billion smartphone users. 
  • 70% of users prefer astrology apps for quick daily horoscopes, as these apps provide fast and personalized insights. 
  • The astrology market size was valued at USD 14.30 billion in the year 2024. It is projected to grow from USD 15.16 billion in the year 2025 to USD 25.61 billion by the year 2034. 
  • The estimated value of the market is registered at a CAGR of 5.7% from the year 2023 to 2032. 
  • Furthermore, the global astrology app market size was USD 4.02 billion in the year 2024, and the market is projected to touch USD 29.82 billion by the year 2033 at a CAGR of 24.93% during the forecast period from the year 2025 to the year 2033. 

After accessing the global statistics, let’s evaluate the region-wise astrology market statistics in 2025, as per the following section. 

Region-Wise Astrology Market Stats

Every region in the world uses astrology market apps on a different scale. 

Let’s learn it all here. 

• • The Indian astrology market is vast, with a significant portion of users. The Indian astrology app market was valued at $163 million in the year 2024, which is projected to reach $1.797 billion by the year 2030 with a CAGR of 49.19%. 
  • However, the Japanese astrology market was forecast to grow at a CAGR of 7.6% between the years 2022 and 2031, which represents the fastest growth rate among the selected astrology markets within the Asia-Pacific region. 
  • Within India’s $350 billion market for faith and religious products and services, the study estimates that the faith and religious tech market is worth around $125 million. 
  • The global astrology app market is experiencing growth in various other regions, such as the Middle East, where digital platforms are building a future for astrology. 
  • The forecast for the global astrology app market size is expected to grow massively in the next ten years, going from 2 billion U.S dollars in the year 2021 to almost 20 billion U.S dollars in the year 2031. 
  • In the UK, the astrology app market size was valued at around USD 3 billion in the year 2024, which is projected to reach USD 9 billion by the year 2030, along with a CAGR of 20%. 
  • According to a survey carried out among U.S adults in April 2022, more than a quarter of them believed in astrology; however, 22% stated that they were not sure why they didn’t believe in astrology. 

After evaluating the region-wise astrology market statistics, let’s find out the use of top astrology apps in the competitive market, within the section mentioned below. 

Top Apps and Their Downloads

When you enter the competitive market of astrology apps, it's vital to find out the targeted audience’s preferences and the types of astrology apps they prefer the most. 

It will help you to evaluate the competitive strategy of the leading astrology apps in the market. 

Are you ready to learn about astrology app market statistics?

• • In September 2024, Co-Star was the most popular astrology app in the United States, with over 151,670 downloads. 
  • Nebula followed with approximately 87,600 downloads. 
  • The daily horoscope launcher app has 34,237 downloads. 
  • However, the life palmistry app has 23,537 downloads. 

Thus, it can be stated that the Co-Star app has the highest number of downloads in the competitive world. 

Now, let’s get ahead with the demographics that will be helpful to know in-depth about the users and their types. 

Astrology Market App Stats- Demographics

In this section, let’s consider the usage of astrology apps demographically. 

Here are the detailed points to learn. 

• • A recent US survey has identified that around 80% of Gen Z and younger millennials believe in astrology. 
  • A representative from Co-Star shared with TIME that the growth from word-of-mouth has increased. They noted that 25% of the young women aged between 18 to 25 years in the U.S have downloaded the app. 
  • Do you know that the top 10 astrology apps made $40 million in the year 2019, which is a significant increase from the previous year? 
  • Additionally, it was evaluated that in the US, there were 37% of women believed in astrology compared to 20% of men. 
  • The Co-Star astrology app has seen a rise in its funding to $15 million in the year 2021, with more than 20 million app downloads, a full quarter of which were downloaded by U.S. women aged 18 to 25 years. 
  • Apart from this, when it comes to Gen Z, they account for 60% user base on the astrology apps. 

Now, as we are aware of the astrology app market stats based on demographics. Let’s learn more about the category-wise use of astrology apps in the following section.

Category- Wise Usage of Astrology Apps

There are a vast categories of astrology apps, over which the beliefs of people vary. 

Let’s find out in this area of the category-wise use of astrology app market stats in detail. 

1. Tarot Card Preferences

As per the Cognitive Market Research’s latest published report, the market size of $93.80 million by 2027. 

The global tarot card market was valued at USD 1292.22 million in 2023. It is expected to expand at a CAGR of 3.51% during the forecast period, reaching USD 1589.22 million by 2031. 

Additionally, the tarot cards market is forecasted to grow by USD 197.8 million during the year 2023 to 2028. This market size stood at USD 600 million in 2024 and is forecasted to achieve USD 1.2 billion by 2033, representing an 8.5% CAGR from 2026 to 2033. 

2. Palmistry

Evaluating the exact number of people who believe in palmistry is an important determinant to note. 

Thus, the science of palmistry and the number of people who refer the same, depend on certain cultures and regions. 

In the year 2009, as per the Pew Research Center Survey, 26% of Americans believe in the “Spiritual Energy”, and 15% reported seeing a psychic in the past year. 

3. Face Reading

Face reading, also popular as physiognomy, is the systematic correspondence of psychological characteristics to facial features or body structure. 

No defined number satisfies the number of people who prefer face reading as an important way to identify the solution to their issues. 

The face-reading preferences of the users depend on the microexpressions and very minor details. 

4. Numerology

You cannot separate the numerology stats from those who prefer astrology. 

However, it is estimated that there are about 3,619,986,168 people who prefer numerology and its related statistics. 

Well, with this large number of population that believe in numerology, this field is earning a higher revenue. 

With these stats, you can decide to start your online astrology business in 2025.

Remaining Astrology Market Stats

In this section, we will learn about the other remaining stats that can help attain the qualified details. 

Let’s have a quick check on the same with the points below. 

1] Astrology Market by Type

The types of astrology markets produce different types of revenue and engage diversified audiences.

Based on the type of astrology, the segment had the dominating astrology market size in the year 2031, which is love astrology, comparing to the stats of 2021. It is expected to remain dominant during the forecast period of 2031. 

2] Astrology Market by End User Generation

Learning about the user's generation using astrology can help you get to know well about the users in the long term.

The above graph explores the types of people and generations who prefer using astrology. It has been identified that the millennial population prefers to use astrology apps the most. 

These were some of the popular astrology market statistics that you can proceed with. 

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Conclusion

The astrology market is experiencing substantial growth, driven by increasing smartphone users and the rising popularity of astrology apps, particularly among Gen Z and millennials. 

Global revenues for mobile astrology and horoscope apps reached approximately $2 billion in 2021, and the overall market is projected to reach $22.8 billion by 2031.

This growth is fueled by the convenience and personalized insights offered by these apps. Regionally, markets like India and the UK are showing significant expansion. 

As the market evolves, apps like Co-Star are leading in downloads, indicating a strong user demand for astrology applications.