In recent years micro-influencer marketing has become a very effective way for businesses to promote their products online. Micro-influencers basically focus on one particular niche or industry to promote the products. They are considered the best in their respective niche. So businesses who are targeting a specific industry to promote their products and services then they can hire a micro-influencer. They are also cost-effective in the comparison of celebrity influencers which charge a very big amount of money from the businesses to promote their products. So in this blog, we will talk about what is micro-influencers, the benefits of using micro-influencers, the conversion rate, and the affordability of micro-influencers.
What are Micro-influencers?
Micro-Influencers are basically the persons who have 1000 to 100000 followers or audience base on social media. They are highly skilled in their specific niche and also have a very high rate of engagement. If businesses and companies are targeting a specific niche to promote their products then micro-influencers are the best option for them. The audience of micro-influencers is also very much active on social media so it is a very good chance for businesses to reach their targeted audience.
Advantages of Micro-Influencer Marketing
1. The engagement rate is very high
As we told you earlier in this blog the user engagement of micro-influencers is very high. So this is a huge benefit for businesses if they want to work with them. In the comparison of celebrity influencers accounts, micro-influencers can easily interact with the audience through likes and comments. They can also answer the queries and questions of the audience in a very fast manner. The higher engagement rate also means that there are high chances of getting more sales for your business from the audience. Your micro-influencer will also talk to the audience on a regular basis if they have any problems regarding your products and services which will also help you to improve your services.
2. Micro-Influencers Are Affordable
Celebrity influencers are very costly and if you choose them they will charge you a hundred and thousands, for just a single cost. So if you are not a huge brand or company then going with celebrity influencers is not the right option. Micro-influencers are more affordable and effective for your business. A micro-influencer with 1 lac followers can charge you $1000 per post or if you choose an influencer with 10000 to 50000 followers then they will charge you $400 to $500 per post.
3. Conversion Rates Are very High
The conversion rate of the micro-influencer audience is very high because they are experts in their particular niche. People trust the reviews and recommendations given by the influencers. For example, if you buy any product or service you always find reviews and recommendations given by other people to make a better decision. Reviews and recommendations are always helpful to make a better purchasing decision. If these products are promoted by some influencers then there are high chances of buying the products by customers.
4. Targeted Audience
Micro-influencers have a particular niche market so businesses can reach their targeted audience. Each of these influencers has expertise in a specific field. Businesses only have to choose those micro-influencers who have their targeted audience. So they have to be very careful while choosing them. Otherwise, you are wasting your money on those audiences who are not interested in your products So make sure you choose the right influencer for your product or service.
Is Micro-influencer Marketing an effective way to promote business?
Yes, It is an effective and best way to promote your business online. Because micro-influencers have the best audience engagement which businesses required. Micro-influencers are better when it comes to interacting with the audience because celebrities do not interact with the audience that much. Micro-influencers always test the quality of services and products when they promote on their social media but celebrating doesn’t do that because they are getting a high amount of money to endorse these products.
How can I find the best Micro-influencers?
To find the best micro-influencers for your business is not an easy task. You have to do lots of research to find the right micro-influencers for your business. But before you select any micro-influencer first thing you have to do is to select your targeted audience. You can research your audience by their behaviors or demographics. After selecting your targeted audience you have to start looking for the influencers who have the right amount of following for your business. You can find these influencers on Instagram by putting trending hashtags after that, you will able to see the trending pages and accounts but you have to select only those accounts that have a good amount of engagement. You can also send emails to the bloggers who are within your niche. If they have a good amount of followers on social media then you can choose them to promote your products. These methods will help you to find the right influencers for your business.
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Allow micro-influencers to create content for your products
If you are not allowing your micro-influencers to create content for your products then you are doing the biggest mistake. They only get better engagement from the audience when they create content themselves. If you allow them to create content for your products then it will be more engaging and impactful. You can tell them what kind of content you need for your business.
Micro-Influencer marketing is an effective way if you use them in the right way. This marketing strategy is used by businesses today to promote their products online and also get better results. So if you are ignoring this marketing strategy then you are missing a big chunk of the audience. The micro-influencers can also help you to generate more sales and revenue for your business online. So if you are also finding a new and effective way to promote your products online then micro-influencer marketing will be the best option for you. It also an affordable way to promote your business.