From the past few years, Mark Zuckerberg has worked very hard to make Facebook stand in the position where it is now. It has now been emerged as the best place to boost your business through online video. And to do so you must create attractive and engaging Facebook Ads.
The videos on Facebook is seen by more than 4 billion people every day. Facebook started focusing on videos due to the large demand of users and companies.
The marketers are shifting from TV commercials to Mobile Videos and this makes Facebook a big brand for marketing.
Video is the most powerful tool to spread your message which is just like a face-to-face conversation. Companies are preferring Facebook for promoting their business and the results Facebook video delivers targets your audiences.
So, if you are looking to market your business through Facebook then you need to create attractive and engaging Facebook Ads. To know more, keep reading!!
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Why Facebook?
The Social Media Community of Facebook is huge with 2.7 billion monthly users as of Q2 2020. Facebook is a place where users spend 58 minutes per day. Undoubtedly we can say that Facebook is the best place to interact with your customers.
In fact, on average of 5 billion comments are left on Facebook pages monthly to support their brands. So, if you want to make your business reach your customers then you have to create attractive and engaging Facebook Ads.
But the question that arises is: Do Facebook Ads Actually Work?
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Do Facebook Ads Work?
It is easy to keep your current customers but to get new and loyal customers is difficult. For this, Facebook Ads is among the best way.
With the help of this, you can improve your brand and the services you are providing. Facebook Ads reach your targeted customer and help you reach new heights. For this, it is important to create attractive and engaging Facebook Ads.
Video Ads or Text Ads: Which is Better?
Video or text, it totally depends on the way you create it. It happens that sometimes video wins and sometimes text. But the user most preferably clicks on videos to know what it is about.
It is better to try both as video ads or text ads reach according to the business. Points to keep in mind:
- Photo or text posts only tell some part of the story while video ads allow you to tell a complete story.
- Video Ads show how your brand is best for the customers.
- People prefer seeing instead of reading.
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Best Tips to Make an Attractive and Engaging Facebook Ads
1) Create Attention-Grabbing Content
Facebook has a feature that auto-plays your video. But the user will not stop until and unless your video is engaging and attractive. The main thing is to attract the customers and this can only happen if you create an attention-grabbing, attractive and engaging Facebook ads for videos.
You might have heard about “The First Impression is the Last Impression”. The same thing applies to videos as well. The user decides to watch the video within the 10 seconds of video and if they love the video then they will take time to look at your website and might also take your service.
Once you grab the attention of the audience then you can easily guide them about your company and services. The video is not enough. You will also have to write content that is easy to understand and describes your company or services.
The mismatch between the video and content can leave a negative impact on the people who view it. So, choose your words wisely according to the video and create your video according to the audience preference.
So you must know the best tips for writing engaging and SEO-Friendly Content.
Doing so will help you pass the 1st step of creating Attractive and Engaging Facebook Ads.
2) Make Sure Your Video Works Muted
Most of the Facebook users prefer to see videos with no sound or muted. Your videos should be attractive with no sound also and able to grab the attention of the audience. You also have to ensure that your videos work when muted. You have to give more effort to your videos to make more attractive and engaging Facebook ads.
Follow the given below points:
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Use Bold Titles and Graphics
You can use the titles and graphics in the video to tell the information about your products and services whenever your Facebook video ad is muted. The graphics of the video is one of the most attractive ways to tell information about your business. In this way, you can create more attractive and engaging Facebook ads for your business.
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Tell your Story Visually
You can even tell your story on Facebook with strong imagery. But make sure your visuals are more attractive than any of your competitors and able to attract the customer’s attention.
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Add Animations
Animations always look very attractive in the videos when they are muted. But you have to make a script for your videos that look attractive to the users and you also have to ensure that the video will look great to the audience even without sound. If you are not creating amazing animations in videos for the users then you will not be able to create attractive and engaging Facebook ads.
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Add Subtitles
If you are not able to tell the message to your people about your products or services when your Facebook video is muted you can use the subtitle to send a clear message to your audience.
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Add “Tap for Sound” Reminders
Facebook users get very annoyed when the sound of the video gets automatically played which also makes a negative impact on your ad. But instead, you can design your video and add a tap for the sound option for the users. You can also remind the users to play the sound to enjoy the video. You have to design the video in that way users can enjoy and understand the concept of video without sound also. If your videos have great visuals and animations then it will automatically become attractive and engaging Facebook ads.
You can set an example for the other businesses that it is possible to get results with no sound facebook video ads if you create an attractive animation or imagery for the users.
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3) Tell a Story and Use Social Proof
Users always see an ad whenever they find something interesting in it. If we are forcing our users to see ads then we are wasting our money and time both. Companies should make attractive and interesting ads for their users. They can tell stories in the ads which also worth time for the users.
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Tell an emotional and mysterious story:
Everyone loves mysterious and emotional stories if they are interesting. If you make mystery ads for the users then they will also get curious about your ads. You can also make an emotional story ad for the user’s because emotional ads are more influential on the persons.
But you have to be very focussed when you make these ads as you have to give the users the most interesting storyline in the ads. Emotional and mysterious stories will help you to create more attractive and engaging Facebook ads.
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Online reviews:
Companies have to keep in mind that whenever users buy a product or services online they always see the reviews of the company. If they find positive reviews about the company then they will get more confidence to buy your products and services. Good reviews always give a positive impact on the companies.
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Influence marketing
Companies can also approach popular influencers to promote their products. It is one of the effective ways to get more attention from the audience. Businesses can also drive more sales with the help of popular influencers. With the help of popular influencers, we can reach a bigger audience.
4) Use the Square Video Format for Advertising
According to Facebook, square video ads get more engagement rates of an advertisement to compare with the regular ads. Square format is also used by facebook’s Instagram for both videos and photos. Square video format always helps the businesses to create attractive and engaging Facebook ads.
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5) Don’t Forget a Title and Description
Companies should also focus on the title and description of the ads. Because sometimes users do not understand the concept of video ads. If your description is not much informative and attractive then users will not take any action or skip the ads. it also reduces the impact of your advertisements on the users.
6) See your Video Performance on Analytics
After publishing your video ads on Facebook you also have to check the performance of the ad. It will help the companies to see whether they have to make any changes in the video or not. If they are not getting any good responses from the audience it means they have to change something like the title, description, and content of the video to get better engagement.
7) Include a Strong Call to Action
You should have to include a strong call to action button in the advertisement for the users. The use of emotional words attracts the audience. You can also give the users a reason why they should click on your ad.
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Conclusion
Facebook has a huge potential to drive sales for your business. Many businesses are using Facebook and Instagram to get more customers. Facebook has 2.7 billion monthly active users which is a huge number.
If you have the right strategy for the Facebook advertisements then you can generate a good amount of sales for your business. You must be able to create attractive and engaging Facebook ads for your users to get good results for your business.
But, if you are lacking behind in this and don’t have any idea then you must hire digital marketing company. JPloft has more than 13+ years of experience in the field of digital marketing. Our experienced digital marketers will surely give you the best outputs for your business.
Keep these tips in mind and be sure to review these. Other compelling Facebook video ads ideas to ensure success for your business are:
- Set your objectives
- Choose your audience
- Plan the video creative
- Create the video
- Set up Facebook campaign
- Track the campaign
- Evaluate campaign
- Iterate
